Enjoy our online launch sale with discounts of up to 30% on selected spring/summer apparel

About us


Wards is a local, family-run business.  Our team are from the local community and Wards has been in Bexhill since 1928.  We aspire to play a part in continuing to make Bexhill a thriving and interesting town, providing visitors and local people with excellent service and products and maintaining a real choice in local shopping.

The original J&B Wards business specialised in menswear and schoolwear.  In recent years ladieswear has become an important part of the business and we are now well known for a wide ranging and ever-changing selection of gifts. 

In 1985, a tea room/coffee shop was added on the first floor. Today, Wards Kitchen makes, bakes and serves hot lunches every day as well as its famous scones, rock cakes, cheese biscuits, cakes and other products such as quiches and meat pies, all made on the premises. We also have a busy food cart downstairs on the ground floor, offering takeaway. We are continuing to expand the range of foods we offer.

In February, 2020, we opened a sister company, Wards Clothing Company Eastbourne, at 20 Cornfield Road, BN21 4QE. At this location (see picture below), we offer many of the men's and ladies brands that we carry in our Bexhill store. We look forward to serving the Eastbourne community with quality apparel and accessories.

We continue to invest in modernisation of the business, through improvements to the physical fabric of our stores, and adding online services, fit for the next generation of shopping.